AUSTRALIAN OPEN - 2017 LED Animations
Role: Creative director, Lead Motion Designer, Animator, Re purposing for LED screens.
2017 was a big year for the Australian Open with a new rebrand, and I was glad to be part of it.
Working directly with Tennis Australia, we translated this new rebrand into a moving graphic package, including idents, opener, stings and LED.
The Australian Open is one of four annual tennis grand slams held globally, and this new visual language was a move away from a common sports visual language to one that was more sports entertainment focused.